The Influence of Green Packaging, Green Campaigns and Green Attitude on Green Behavioural Intentions of Consumers: Evidence from Sri Lanka

Various green constructs have been explored so far from different aspects, but surprisingly no study has conducted to explain theoretically how packaging, campaigns, and attitudes affect behavioural intentions. This research aims investigate packaging campaigns lead the formation of a attitude subsequently intentions consumers. Further, it investigates impact skepticism influences The present designed within positivistic paradigm, self-administrated questionnaire was used collect data based on convenience sample 194. A SEM model analyze SPSS Amos 23. found that both positively influence form positive among customers will consequently other construct studied negative intentions, results were not statistically significant. contributes bridging gap existed due nonexistence theoretical needed help policymakers consumers who strive protect environment behave as responsible citizens. explains